Integrated awareness campaign to boost flight sales
Sales & Marketing
Jordan has and is being mispercieved as an insecure travel destination because of the turmoil in the region. Furthermore the general knowledge of Jordan as a leisure travel destination in Scandinavia is relatively low.
- We got in contact with Travellink.se to create an integrated awareness campaign to alter the perception of consumers and to drive arrival figures.
- We also got our own micro-site on their webpage to promote Jordan through exciting pictures and videos
A total increase of 31.8% flight sales between the Scandinavian countries, Finland, Norway, Sweden and Denmark during and post the campaign.duration.