Integrated awareness campaign to boost flight sales

Sales & Marketing

Challenge
Jordan has and is being mispercieved as an insecure travel destination because of the turmoil in the region. Furthermore the general knowledge of Jordan as a leisure travel destination in Scandinavia is relatively low.

Solution

  • We got in contact with Travellink.se to create an integrated awareness campaign to alter the perception of consumers and to drive arrival figures.
  • We also got our own micro-site on their webpage to promote Jordan through exciting pictures and videos

Results

A total increase of 31.8% flight sales between the Scandinavian countries, Finland, Norway, Sweden and Denmark during and post the campaign.duration.

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