Press tours on Star Clippers’ cruising ships

Public Press

Case
A popular destination for Scandinavian tourists is the Caribbean islands. One of United Spirit Nordic’s clients in the area is the Swedish owned Star Clippers Ltd, whom offers sophisticated travellers a unique experience on one of their cruising vacation ships. The challenge were to raise the awareness of these cruising ships. So what did we do to promote our client?

Solution

  • United Spirit Nordic has arranged numerous press trips for key Scandinavian journalists and media influencers.
  • We published various effective and engaging articles in key newspapers and travel / lifestyle magazines.
  • We have brought teams to coordinate planned routes that include diving, golfing, eco-adventure, MICE and culinary experiences.

Result

This has resulted in great coverage within travel agencies and ensured that the company (Star Clippers Ltd.) gets and maintains a regular and effective presence in the magazines. Since we brought our clients to different sites there are a lot of topics they write about which helps to maintain the relationship we helped initiate.

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