Visit Jordan in the Danish travel show

Events

Challenge

The knowledge of Jordan as a leisure destination is still quite low in the Scandinavian region. Adjacent countries are hurting Jordans reputation as a safe and beautiful travel destination.

Solution

  • Great presence and visibility in Denmarks largest travel fair in Herning
  • There was multiple activities at the booth so customers passing by could experience some of the exciting products Jordan benefit from including body scrubs from The Dead Sea and Jordanian specialities like sweets, nuts and local wine
  • We encouraged people to engage in our competition on ”Visit Jordan Norden” Facebook page

Results

  • More than 70 people participated in the competition and the total reach of the competition reached more than 1200 people and the Facebook page generated 100 new organic likes.
  • The most frequently asked question was about the safety in Jordan to which we could reply that it is which reasured a lot of visitors.

Furthermore a lot of questions were also directed towards biblical and historical sights to which we had different brochures and a former travel agent to inform them about Jordan.

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