FRENCH POLYNESIA, TAHITI AND HER ISLANDS

Representation

Challenge

Major challenges for French Polynesia are scarce airlift, the high cost of living on the destinations and long travel distance and time zone difference on 12 hours.

Solutions

United Spirit Nordic  took a number of initiatives including:

  • Developed effective relationship with key media influensers in the market to improve Tahiti’s presence in the trade and consumer media through effective press trips.
  • We published various effective and engaging articles in key newspapers and travel / lifestyle magazines.
  • Comprehensive sales visits in Denmark, Sewden, Finland and Norway.
  • We designed and managed an online educational programmes targeting key TO & TA in Denmark, Sewden, Finland and Norway.

Results

15% Arrival figures growth from the market, and more than 23% improved brand awareness and sold the destination to 10 new Tour Operators.

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