A. ’Airline negotiating – direct weekly charter flight from Stockholm to Tobago’

CLIENT: Trinidad & Tobago (NO NEED TO ADD CLIENT NAME, THIS IS JUST FOR YOUR INFORMATION SO YOU CAN LINK TO THE CLIENT)

Challenge

With no direct flights from Scandinavia to the island of  Tobago, United Spirit Nordic (USN) was asked to negotiate charter flight from Stockholm, Sweden to Tobago with Scandinavian-based tour operator Kuoni/Apollo on behalf the Tobago House of Assembly (THA). The Scandinavian market is the third largest outbound travel market in Europe and it accounts for five per cent of Tobago’s international arrivals.

Solutions

United Spirit Nordic  took a number of initiatives including:

  • Negotiating meetings with Kuoni/Apollo
  • Official launch at the Grand Travel Awards in Stockholm 2013
  • Follow up for the consecutive years with feedback, training of staff, preparing apollo staff

Results

  • A weekly direct flight from Stockholm – Tobago for the winter seasons 2013, 2014 and 2015 with connecting flights from Denmark, Norway and Finland
  • Media coverage: The Guardian, Trinidad Express Newspapers, Trinidad & Tobago Newsday on top of all the Scandinavian press coverage.

B. ’FRENCH POLYNESIA, TAHITI AND HER ISLANDS’

Challenge

Major challenges for French Polynesia are scarce airlift, the high cost of living on the destinations and long travel distance and time zone difference on 12 hours.

Solutions

United Spirit Nordic  took a number of initiatives including:

  • Developed effective relationship with key media influensers in the market to improve Tahiti’s presence in the trade and consumer media through effective press trips.
  • We published various effective and engaging articles in key newspapers and travel / lifestyle magazines.
  • Comprehensive sales visits in Denmark, Sewden, Finland and Norway.
  • We designed and managed an online educational programmes targeting key TO & TA in Denmark, Sewden, Finland and Norway.

Results

15% Arrival figures growth from the market, and more than 23% improved brand awareness and sold the destination to 10 new Tour Operators.

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