ROI / KPI
Branding of the destination by logo and brand in backdrop, roll ups, program, e-newsletter reaching 9000 recipients, full page editorial material published in Travel News Sweden (most prominent travel trade paper in Sweden) EAV of 4.500 EUR. Destination video aired during the Travel Award show. 900 of most prominent persons in the Swedish Travel Trade attending the Grand Travel Award in Sweden.
Charter flight load factor was on average 98% each flight during the 2 seasons The Apollo Travel Group operated, with approx. 265 pax arriving to the destination each week from Stockholm