United Spirit Nordic and Related enter into strategic partnership

News   •   June 4th, 2021

The Nordic full-service agency Related, with several international tourist destinations on the client list, just entered into a strategic partnership with the PR and marketing agency United Spirit Nordic who are also specialized in the tourism industry.

The agencies Related and United Spirit Nordic who are both specialized within PR, marketing, and sales within the travel industry now enter into a strategic partnership aiming to let both parties draw on each other’s experience and knowledge.

– Both Related and United Spirit Nordic have been in the industry for many years and as companies we share the same values – both relating to our employees and our clients. Through this partnership we believe that we can make each other better. It also gives more flexibility to both parties since it gives us additional capacity in busy periods. Further, the clients on both sides can benefit from the additional, strong competences we both get added, says Henrik Koch, CEO and owner of Related, who are Nordic representatives for the Maldives, Japan, Dubai, Malta, Flanders and more.

 – The complementary skills and experience of United Spirit Nordic and Related will add a new dimension for both organizations. Both companies have built strong brands in the Nordic market and this strategic partnership will further enhance this position. We look forward to working with Henrik and his team to deliver additional value for all our clients.” Says Christine Engen, owner of United Spirit Nordic, who are the Nordic representatives for Jamaica Tourist Office among others

As part of this partnership, United Spirit Nordic will also be part of the network Related Minds which is currently under development and will be fully established within the coming half year.

– Related Minds will be an umbrella organization for Related and our sister companies and strategic partners – and relates to the way we are, work, and act like companies. Related Minds is a common set of values, visions, and processes across all companies; both in terms of how we are as a workplace and as business partners, explains Henrik Koch.

Related and United Spirits Nordic will now use the coming months on aligning and streamlining processes and procedures and have already slowly started drawing on each other’s competencies.

About Related

Related is a Nordic full-service agency. Since 2003, they have been specialized in branding and marketing international destinations in the Nordic market. The agency handles PR, communication, and representation tasks for international destinations in Denmark, Sweden, Norway and Finland. The client list includes the tourism boards for e.g. Maldives, Japan, Dubai, Malta, Flanders, Mallorca, Portugal, Ireland, Geneve, Grindelwald and The Great American West. Related has offices in Aarhus and Stockholm.


About United Spirit Nordic

United Spirit Nordic is a Copenhagen based PR and marketing agency specialized in the tourism industry. The agency was founded by Norwegian Christine Engen in 2003. United Spirit Nordic handles PR, communication, marketing and sales in Denmark, Sweden, Norway and Finland. The client list includes Jamaica, Viva Cruises, Destination Asia, Abama Luxury Residences, Arabian Adventures and Access Holidays. United Spirit Nordic has office in Copenhagen.

www. unitedspiritnordic.com